Our Leicester based blogger, Shriya, interviews Tayla Blue, founder of Hot!MeSS, on their latest SS14 collection.
What was the main inspiration for the SS14 Under The Sea collection?
My inspiration came from a David Attenborough documentary! I was fascinated by a particular episode that focused on life under the sea – the imagery was amazing. I took photos and screen shots of some of the scenery featured on screen and then began undergoing my own research.
How did you get so many people following the brand?
Hot!MeSS has really developed so hugely through social media. We’ve been building the brand through Twitter and Instagram since day one, and feel it’s really important to engage with our followers to create hype and buzz around it – we are constantly asking our followers for feedback and hosting competitions for them. We also regularly interact with celebrities and press by sending them products for events and shoots they have coming up.
Do you think the brand has put Leicester on the map?
100%! It’s great that people are beginning to recognize how much fantastic British fashion originates from here.
How did you get Cara Delevingne, Pixie Lott and Little Mix into Hot!MeSS clothing?
We regularly get involved with gifting suites, where celebrities will attend and pick out clothes that they like for themselves. At our last one, Pixie and Little Mix absolutely loved the designs and really stocked up their wardrobes! We are also in touch with Cara’s manager, who knew she’d be a fan of the quirky designs.
Who would be your dream celebrity to be featured in the brand?
Rihanna – she’s the perfect Hot!MeSS!
How did getting offices in Brooklyn come about?
It all came about after I went on a trip to New York – it was all about meeting the right people on my travels.
How did your recent pop-up store go, and how did you get started with it?
It went amazingly. We had so much fun, and it was great to interact with our customers face to face instead of just through social media. Our customers are so loyal that we really want to give back and be the best brand we can for them – we hope they enjoyed it as much as we did! We converted the Hot!MeSS studio into the pop-up store for the weekend. The reaction was fantastic – we had customers queuing down the road before it even opened.
Do you think the pop-up shop will become a regular thing?
We are planning to do a pop-up tour around the UK. We don’t feel it would do our brand justice to succumb to the high street – we think that random pop-up events make it a lot more exciting and keep it exclusive. Watch this space for more info.
Which clothing brands are your favourite, and did any of them inspire you when you started Hot!MeSS?
I was inspired by Kokon to Zai, Katie Eary, Balmain, and retro vintage brands.
Who are the main faces behind the team?
Myself (Tayla Blue) – I design and head up the team
My dad, Kevin Jarvis – Hot!MeSS Director
Nicola Cooper – Commercial Manager
Jaime Akiens – Product Manager
Dimeji Sadiq – Marketing & Assistant Menswear Designer
Elizabeth Bishop – Social Media Manager
Rachel Howard – Stylist
What are your favourite trends for SS14?
Metallics and holographic… oh and did I mention mesh!
What are your favourite images from the SS14 Hot!MeSS campaign?
I love the Clueless-inspired images, where the girls have feather boas, and the group shot of the boys popping balloons.
What style tips do you have for your readers for SS14?
Matching two and three-piece co-ordinate sets are set to stay on-trend. For Summer, go for bold prints, bright colours and lots of mesh layering!
It’s clear that Hot!MeSS have some hot pieces to offer this SS. They’ve got plenty of bold prints, bright colours and shocking metallics to get you ready for summer, so go with the flow and really attempt to create a Hot!MeSS outfit! The fresh and funky designs are nothing short of off the wall. Check out what Hot!MeSS have to offer with their latest SS14 collection HERE
By, Shriya Pancholi