• banner1web-01-01
Choies-The latest street fashion


Online Fashion & Lifestyle Site/Community for the Fashion Forward, Future Fashionista's and Trendsetters of tomorrow.


Vogue Italia, Company Magazine, LOOK Magazine, Elle China, Glamour Magazine, InStyle, and The Daily In Association with H&M


House Of Holland, Phillip Lim, Dr.Martens, ASOS, VICE, Diesel and Buy My Wardrobe.


If you'd like to JOIN the team then please visit our vacancies page

Hot!MeSS SS14

On 24/04/2014 by Bonafide Supernova

Our Leicester based blogger, Shriya, interviews Tayla Blue, founder of Hot!MeSS, on their latest SS14 collection.


What was the main inspiration for the SS14 Under The Sea collection?
My inspiration came from a David Attenborough documentary! I was fascinated by a particular episode that focused on life under the sea – the imagery was amazing. I took photos and screen shots of some of the scenery featured on screen and then began undergoing my own research.

How did you get so many people following the brand?
Hot!MeSS has really developed so hugely through social media. We’ve been building the brand through Twitter and Instagram since day one, and feel it’s really important to engage with our followers to create hype and buzz around it – we are constantly asking our followers for feedback and hosting competitions for them. We also regularly interact with celebrities and press by sending them products for events and shoots they have coming up.

Do you think the brand has put Leicester on the map?
100%! It’s great that people are beginning to recognize how much fantastic British fashion originates from here.

How did you get Cara Delevingne, Pixie Lott and Little Mix into Hot!MeSS clothing?
We regularly get involved with gifting suites, where celebrities will attend and pick out clothes that they like for themselves. At our last one, Pixie and Little Mix absolutely loved the designs and really stocked up their wardrobes! We are also in touch with Cara’s manager, who knew she’d be a fan of the quirky designs.

Who would be your dream celebrity to be featured in the brand?
Rihanna – she’s the perfect Hot!MeSS!

How did getting offices in Brooklyn come about?
It all came about after I went on a trip to New York – it was all about meeting the right people on my travels.

How did your recent pop-up store go, and how did you get started with it?
It went amazingly. We had so much fun, and it was great to interact with our customers face to face instead of just through social media. Our customers are so loyal that we really want to give back and be the best brand we can for them – we hope they enjoyed it as much as we did! We converted the Hot!MeSS studio into the pop-up store for the weekend. The reaction was fantastic – we had customers queuing down the road before it even opened.

Do you think the pop-up shop will become a regular thing?
We are planning to do a pop-up tour around the UK. We don’t feel it would do our brand justice to succumb to the high street – we think that random pop-up events make it a lot more exciting and keep it exclusive. Watch this space for more info.

Which clothing brands are your favourite, and did any of them inspire you when you started Hot!MeSS?
I was inspired by Kokon to Zai, Katie Eary, Balmain, and retro vintage brands.

Who are the main faces behind the team?
Myself (Tayla Blue) – I design and head up the team
My dad, Kevin Jarvis – Hot!MeSS Director
Nicola Cooper – Commercial Manager
Jaime Akiens – Product Manager
Dimeji Sadiq – Marketing & Assistant Menswear Designer
Elizabeth Bishop – Social Media Manager
Rachel Howard – Stylist

What are your favourite trends for SS14?
Metallics and holographic… oh and did I mention mesh!

What are your favourite images from the SS14 Hot!MeSS campaign?
I love the Clueless-inspired images, where the girls have feather boas, and the group shot of the boys popping balloons.

What style tips do you have for your readers for SS14?
Matching two and three-piece co-ordinate sets are set to stay on-trend. For Summer, go for bold prints, bright colours and lots of mesh layering!

It’s clear that Hot!MeSS have some hot pieces to offer this SS. They’ve got plenty of bold prints, bright colours and shocking metallics to get you ready for summer, so go with the flow and really attempt to create a Hot!MeSS outfit! The fresh and funky designs are nothing short of off the wall. Check out what Hot!MeSS have to offer with their latest SS14 collection HERE

By, Shriya Pancholi
Twitter: @ShriyaPancholi
Instagram: shriyapancholi


Laurent Perrier Champagne Bar- The Cube Birmingham

On 14/04/2014 by Bonafide Supernova

For a girl that has 50 nail varnishes (and counting); when the opportunity came up to check out the nail bar situated in The Club and Spa at The Cube, I jumped at the chance.
While I waited for my turn, I was given a tour of The Club and Spa facilities and I was pleasantly surprised at what was in this beautiful building. The gym is equipped with the latest machines; classes and technology that will help you reach your personal fitness goals. However, if you are like me and the idea of any physical exercise fills you with dread, there is hope in the form of: The Spa which was next on the tour. From the second I stepped through the entrance to the spa, my senses were treated to the calming scents and sounds that filled each and every area; it was hard to believe that you were in the middle of a busy city centre. The treatment rooms were all warm, beautifully scented and very enticing for someone who has never had a spa experience (sad to say that’s me).

Once the tour was over, I was welcomed into the LP Champagne Nail Bar and was treated to a glass of bubbly and a few delicious nibbles. I was spoilt for choice with the range of nails colours provided and was even given a handy nail colour sampler to test against my skin tone. The nail technicians were all very personable and added to the enjoyment of the evening. The staff members explained that the nail varnished should last at least a week and it was by Creative Nail Design. She explained that it will be dry in less than 10 minutes, in natural UV light. After much deliberation (and a friendly push from the nail technician) I plumped for Purple Purple (so good they name it twice!) I was very impressed with my nails and I have never had so many compliments about the colour. The results can be seen below.

The Club and Spa state that they are “wellness facility” that also offer a range of signature treatments. After my visit, I am looking forward to myself and a few girlfriends exploring what other treatments this city spa can offer us.





DSC_0441 (Ed James Group's conflicted copy 2014-03-31)



Article credit: This lovely experience was enjoyed by guest writer Sophia

Yesno’s Thrift Shop

On 09/04/2014 by Bonafide Supernova

Hi guys!

For those who don’t remember me, which I don’t blame you for, I do fashion product reviews for a marketing company. My job for every item I receive is to style two looks and submit photographs with a review description (hence my name YESNOMAYBESOH!). The consistent flow of goods range from brands like Topshop, River Island, Zara, lots of ASOS, and at times even Selfridges. It was, in fact, so consistent that I was struggling to keep up and had to ask them to pause my account just so I can begin to catch up! I am constantly overwhelmed as all my closet space overflows – so what better solution is there than to share the supposed-to-be-joy with fellow fashion lovers at bargain prices?

The breaking news is – this thrift shop type outlet on my blog is finally LIVE – open access 24/7 for everyone. Most pieces on there were only worn to take photos for my review purposes; some are from my own collections that I might have bought but never worn, or even gifts I have received over the years. All information are always in full disclosure ie. any damage or if the pieces were worn for what purpose – I’m 100% honest with you. Of course I am always available for any further inquiries or doubt.

All in all, the shop is now OPEN and new items are being added all the time! So even if nothing catches your eye this time doesn’t mean it will be the same case in a week or two’s time! What are you waiting for? Go check it at http://yesnomaybesoh.blogspot.co.uk!


Lots of Love,
YNMS xoxo

Written By:


IG me: yesnomaybesoh
Tweet Me: yesnomaybesohh
LB: yesnomaybesoh

Afternoon Tea With Reiss

On 04/04/2014 by Bonafide Supernova

This week I was invited to afternoon tea with, the lovely ladies from Reiss and a few of my fellow fashion bloggers. The high tea took place at one of the capitals most luxurious venues; The Landmark Hotel. The settings were truly exquisite and instantly set the mood for the new SS14 collection which transports us to the Riviera and is inspired by the lavish lifestyle of glamorous coastal resorts during the late 50s and early 60s..

Upon arrival the venue immediately reminded me of the hotel that was used in Pretty Woman. The Landmark is so elegant and splendorous, with bellmen and valets dressed up in fancy uniforms, just like something straight out of the Beverley Hills movie.




I made my way up to the top floor and arrived at the Tower Suite, the private dining room which overlooked the palm-lined garden, was filled with such a sophisticated array of sandwiches, tea, coffee, cake, and wine, that even the Mad Hatter would be envious. The intimate affair meant I was able to sit down and conversate with the bloggers in attendance, including Sarah (Framboise Fashion), Marlene (Chocolate, Cookies and Candies) Sarah Hashcroft (That Pommie Girl) and Gillian Lee Rose (Styled Rose).




As a blogger, you get invited to a fair few collection previews, which can sometimes be overcrowded and in a bland, or if you are lucky.. very mediocre venue. You’ll probably be standing the whole time, with a phone in one hand, a drink in the other hand, a camera around your neck, and a handbag on your shoulder. You don’t really get to speak to people and you just tend to spend a lot of the time, slightly bored/uncomfortable looking through rails.

This event was nothing like that, there was a beautiful dining table to be sat at, and as we were waited on, by the ever-so polite hotel staff, girly chit chat filled the air. The atmosphere was super chilled, and between lusting over the collection and sophisticated tea-sipping we also had the chance to have our nails painted by Essie, with a colour palette that reflected the whole resort theme. Find Me An Oasis, was a popular colour amongst us all, think cool waters and glittering beaches, Resort Fling was equally a hit with it’s delicious coral hues.



I was totally crushing on the palm print bikini (coming soon) bound to add instant vocational glam to any upcoming getaways.










For the summer season Reiss draws reference from snippets of high society and its ‘café culture’ of travel, leisure and venture, forming an uber chic base for SS14. The collection is a contemporary yet glamorous interpretation of this sophisticated, care-free time and offers the essential pieces that every modern day woman will need in her wardrobe. Fresh, wearable and with a sense of luxury and timelessness, all pieces embody the graceful spirit of a high-class resort lifestyle.

Written by: T: @_TamaraMc I: tamaratweetheart

Related Posts Plugin for WordPress, Blogger...