Soon, the Stella McCartney branding team will be looking to launch the next interactive iPad App the brand will release. The app will be available for download next week on the iTunes store and I’m sure for all you Stella McCartney fans, this will be a treat. Following in the foosteps of brands like Balenciaga, McCartney is evolving in all things interactive by releasing new app. It will featurie a gallery of images from the recently launched ‘Linda McCartney: a life in photographs’ book as well as behind-the-scenes images of the Team GB campaign shot by Jacob Sutton.
Behind-the-scenes shots from their latest campaign appear alongside images of celebs like Liv Tyler sporting the fall collection and shots from the show. You can even get advice and services such as; you can book their personalised concierge style in store service, which provides a car, private store appointments and personal styling sessions…..wow!