Louis Vuitton Make a Promise Campaign for Unicef

Its refreshing that in our current time where generosity is rarely expressed and found in high class fashion, an awakening of a new era has set a new ethos and proven moral equality with the combination of fashion & charity. In a world where politics are dangerously changing, it is refreshing to witness a purposeful act from such a prestigious brand like louis Vuitton and to see them break their formal barriers to team up with one of the world’s biggest charity organisations “UNICEF”. Louis Vuitton are embarking on a new journey through making a difference through designing and donating profits, providing a sense of clarity and hope to our world. The placid and delicate padlock necklace & bracelet’s are a sentimental value of love, hope and unity to those who buy one. The heavy marketing campaign, features a large cult of celebrities to feature within the campaign. The louis vuitton unicef necklace & bracelet has a padlock style with the classic louis Vuitton stamp embedded on the metal. Could this style be a specific, and purposeful design to mirror the feelings of the unicef sufferers? The lock could symbolise a feeling of being trapped in poverty, and with louis Vuitton’s help with each padlock necklace & bracelet bought you are helping unlock someone’s suffering with a financial donation through purchasing. The “make a promise” slogan strategizes a pinky finger trend which is highlighted in the campaign picture’s with many celebrities getting involved such as Selena Gomez, Heidi klum and David Beckham. Louis Vuitton have embraced the buying campaign with using a picture sharing social media platform, which has seen thousands of responses from people sharing the pictures of themselves wearing the necklace’s & bracelet’s , setting the devise and prominent tone to buyers. #Make a promise . For each sale, £140 will be donated, to UNICEF.

Buy one now at: http://uk.louisvuitton.com/eng-gb/lv-for-unicef/lv-for-unicef#/home

Photo Courtesy: http://uk.louisvuitton.com/eng-gb/

Photo Courtesy: http://uk.louisvuitton.com/eng-gb/

Photo Courtesy: http://uk.louisvuitton.com/eng-gb/

Photo Courtesy: http://uk.louisvuitton.com/eng-gb/

Photo Courtesy: http://uk.louisvuitton.com/eng-gb/

Written By: Clara Brennan


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