GUCCI’s Pre Fall 17 Campaign Features Only Black Models

We’ve often spoke on casting controversies and it’s no secret that the fashion industry is dominated with euro-centric ideals of beauty. Not so long ago Roshanne wrote a post on Yeezy Season 4 and Sophia wrote about A cry for diversity in the cosmetics industry and Ashley spoke on hypocrisy and industry flaws, can you remember Steven Klein was still being booked even after the hideous use of blackface he willingly photographed for Vogue Paris.

Whilst I think a lot of brands are very late to the ‘diversity party’, it’s better late than never. It’s refreshing to see fashion houses becoming a lot more progressive. The soul inspired concept was inspired by worldwide black youth movements.




Photographer: @_glen_luchford
Creative direction and styling: #AlessandroMichele
Art director: @christophersimmonds

Well done Gucci. I adore this campaign.
Words @tamaratweetheart